Fluoride Toothpaste Promotion
People posing as Anti-Fluoridationists are
once again starting to resurrect fluoride toothpaste as the ultimate, the
harmless and effective means of treating dental decay, at the same time
condemning water fluoridation.
The science of chemistry, toxicology,
pharmacology, even common sense, is once again under commercial fluoride
Consider fluoridated water contains 1 part
per million Fluoride (F). Fluoride toothpaste contains 1000 (one thousand)
parts per million Fluoride (F), both enter the mouth at these specific
In the days of Mrs. Marsh and Colgate's
television daily sales promotion programs, we witnessed children being
educated to use brush fulls of fluoride toothpaste - about 2 inches (50 mls),
entering the mouth and NEVER a question asked.
This health practice was endorsed by all
relative health organisations and the Government, the politicians and
Our Organisation made many submissions to
the Health Department complaining that the health hazards of so much
fluoride toothpaste entering a child's mouth was obvious.
We were ignored.
However, in relatively short time the
Government through the N.H. and M.R.C. announced an increase of dental
fluorosis, mottled teeth, in Australian children.
At the same time advertisements were
recommending a "New flavoured fluoride toothpaste, which children would
enjoy", but as commonsense dictates, it also encouraged children to
swallow the fluoride toothpaste, obviously detrimental to the health of
children enjoying this flavoured toxic fluoride.
Questions of safety began to surface,
especially children swallowing so much fluoride plus absorption through the
What happened to that well-promoted
commercial claim of safety, supported by the medical professionals in
First move was to create a world-wide panic
in the guise of "Dental Education and Research" resulting in NEW
advice that "instead of filling the brush" and the mouth with 50mm of
fluoride toothpaste, it was recommended that "a pea size" amount of
the fluoride toothpaste was sufficient.
That resulted in children using only 5 mm
of fluoride toothpaste, a reduction of 45 mm or a massive reduction of 90%
fluoride entering a child's mouth, compared with the previously accepted
and promoted safe 50 mm use.
That massive fluoride reduction seemed of
little interest to out Health Watchdogs and our trusted politicians, not a
word of accountability or condemnation or censure, but
the whole fluoride event turned around as a wonderful dental discovery
instead of admitting a dreadful, wrongful medical and dental commercial
practice harming children.
After reducing the amount of fluoride being
introduced into children's mouths by 90% the scientific (medical) reality
was still in the silent (covert) panic stations because it became patently
clear the new fluoride toothpaste formula was still too high and too
toxic, and again by subterfuge scientific revelation, another
recommendation went out for children to use "The New Junior
Fluoridated Toothpaste" with 50% reduced fluoride content.
So the medically unchallenged guaranteed
"Safe" fluoride toothpaste has reached an astounding equation of its
Fluoride in fluoride toothpaste
reduced by 90% and again by a further 50%!!!!
"Wantabe" fluoride scientists (promoters)
still claim fluoride toothpaste effective and safe, an exhibition of
scientific ethics based on self destructive evidence of human (children)
safety when using fluoride toothpaste.
Before 1965 Colgate claimed it had "the
world's best taste" but also carried a "POISON S 5" label.
Who wants the best tasting poisonous
About the same time Ipana cartons
"This contains Sodium Fluoride and
the labelling POISON is required."
World-wide, fluoride toothpaste sales run
into billions of dollars, and allow advertising budgets so attractive that
media has been challenged with bias relating to publishing challenging
claims even from the highest scientific sources.
But there is more.
During 1993 all Australian newspapers
published pages of warnings about health hazards associated with fluoride
Before 1965 Colgate
claimed it had "the world's best taste" but also carried a "POISON S 5"
During 1998, Colgate recommended young
children should use "ONLY A SMEAR".
That safe fluoride toothpaste for young
children has had the fluoride content reduced by 99% or almost free of
WHY? WHY? WHY?
The commercial promotion of fluoride
over-ran Pharmacology, general medicine and common sense, BUT politicians
were not interested and never a word of accountability for the
commercial dangerous dosing of children with fluoride in toothpaste, that
caused dental fluorosis - mottled teeth and, "undiagnosed", other health
problems in either a short or long term.
Attempting to cover their frailty of honest
science there have been recent statements claiming studies by Kock et. al.
on "Effects of 250 and 1000 p.p.m. Fluoride Dentifrices on Caries" (Swed.
Dent. J. 1982), suggesting this study proves fluoride toothpaste is
effective in stopping tooth decay.
However, reading the actual printed
"study" one finds a most disturbing scientific action by the authors
admitting they did not include non-fluoride toothpaste in their study. They
only studied fluoride toothpaste with no control!
Their reason given is,
"For ethical reasons it was not
possible to include a true control group i.e. children who were using a
dentifrice without fluoride in this study."
Ethics and science cannot be separated from
honest scientific conclusions, and the question is so scientifically
obvious, the children not using fluoride toothpaste were scientifically and
We wonder why, because here was a grand,
honest opportunity to really show the benefit "it" any", of children using
fluoride toothpaste, compared with children using NO fluoride in toothpaste,
but it was "ethically" ignored.
Running for cover to promote more
commercial sales for fertiliser factory pollution waste fluoride poison, the
new year will buzz with new propaganda in the same unscientific standards of
The National Health and Medical Research
Council in their publication, "Thee Effectiveness of Water Fluoridation,
"Similarly, toothpastes are
classified as cosmetics for the purpose of sales regulations."
A scientific discovery by the N.H. and
M.R.C. when they reinvented chemistry and the Poison Tables, by changing a
poisonous product by reclassification of fluoride toothpaste into a
COSMETIC FOR THE PURPOSE OF SALES REGULATIONS, confirming the whole
fluoride hoax is a commercial concept and not a medically proven human
The N.H. & M.R.C.
reinvented chemistry - changing a poisonous product by reclassification of
fluoride toothpaste into a "cosmetic" for the purpose of sales regulations.
This N.H. and M.R.C. classified poison
product comes under a U.S. Food and Drug Administration law that compels
fluoride toothpaste to carry a health notice:
"Warning: keep out of reach of
children under six years of age.
If you accidentally swallow more
than used for brushing, seek professional assistance or contact a Poison
Control Centre immediately."
The Australian Therapeutic Goods
Administration considered the above warning as used in all other countries
but refused our submission asking for it to apply in Australia.
The reinvention of fluoride chemistry by
the N.H. and M.R.C. questions: how can
a poisonous fluoride health compound, previously by law labelled POISON - S
5, become a non-toxic compound by calling it a cosmetic product?
A true adage in chemistry is, "once a
poison, always a poison", unless international chemistry is changed by
commercialism with the blessing of politicians in their capacity of health
protectors, of the people.
To fight against the use of fluoride
toothpaste you are fighting a huge commercial industry, but some say
the health of the people is also a huge concern but little money in the
... Click on picture to enlarge.