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Propaganda

The term 'propaganda' is something we commonly know to be used when fighting wars. Although frequently used to mislead people, it's only redeeming virtue is when it it is used to keep up morale. In all other situations, it is no more than a prostitution of the soul.

The Merriam-Webster definition of the term gives a clear description of the term:

"the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person", and;

"ideas, facts, or allegations spread deliberately to further one's cause or to damage an opposing cause; also : a public action having such an effect".

Often, it is used by those attempting to vigorously defend what would normally be considered to be an indefensible situation (ie. water fluoridation). In other words, if you cannot rely upon the truth to win your 'war', then restrict or bend the truth to suit your own argument and discredit the opposition.

The reader is left in no doubt that term is more of a 'weapon' than a tool. It's definition also clearly demonstrates that it is something to be used by an aggressor. Hence, the use of pro-fluoridation propaganda by the establishment has to be seen as something totally undesirable.

In the media, there is an old saying. "Never let the truth get in the way of a good story". In the campaign to promote fluoridation, it could be redefined as: "Never let the truth get in the way of an bad objective".